Marketing & Content Portfolio
With 14+ years of experience across marketing, content, communications, and creative production, I develop work that connects business objectives with the people organizations are trying to reach. My experience spans content strategy, integrated campaigns, brand storytelling, digital marketing, SEO, thought leadership, multimedia, public relations, and audience engagement.
I approach marketing as both a storyteller and a strategist: understand the audience, identify what matters, find the right story, and build the content and experiences that move people toward action. That might mean developing a full-funnel content strategy, turning complex subject matter into an accessible campaign, using search and performance insights to strengthen content, or coordinating the people and channels required to bring an idea to market.
Backed by a career in project and program management, I also understand what it takes to turn strategy into execution. I don't just develop the idea; I build the path that gets it into the world.
Key Highlights of Expertise
➤ Content Strategy & Thought Leadership:
Develop content strategies that translate complex business priorities into connected audience experiences across the buyer journey. Experience spans thought leadership, white papers, blogs, case studies, webinars, video, sales enablement, nurture content, social, and integrated campaign assets.
➤ Integrated Marketing & Campaigns:
Build and execute multi-channel campaigns across digital, email, social, web, content, events, PR, and multimedia, connecting individual assets to a larger strategic narrative rather than treating them as standalone deliverables.
➤ SEO, GEO, & Content Discoverability:
Apply search insights, keyword research, content structure, metadata, internal linking, and emerging generative-search practices to improve how content is discovered by both traditional search engines and AI-driven experiences.
➤ Brand Storytelling & Content Development:
Turn complex ideas into clear, audience-focused narratives across formats—from executive thought leadership and long-form content to scripts, campaign messaging, web experiences, social content, and multimedia storytelling.
➤ Measurement & Optimization:
Use audience, campaign, web, and performance data to evaluate effectiveness, identify opportunities, and strengthen future marketing decisions. Experience includes executive and board-level reporting, campaign analysis, website performance, engagement measurement, and results-driven optimization.
Case Studies
SEO & Generative Search Content Strategy
Enterprise B2B Content Marketing
Marketing Manager, Brand & Content at e2open, a WiseTech Global Group Company
At e2open, I help integrate SEO and emerging generative search optimization practices into the content-development process, strengthening how B2B marketing content is structured, discovered, and connected across the buyer journey.
My work combines keyword and search-intent research with content strategy, helping teams evaluate topics, strengthen metadata and on-page structure, identify internal-linking opportunities, and align content with the questions audiences are actively asking. As search behavior continues to evolve, I have also helped incorporate GEO considerations into content planning and optimization, with an emphasis on creating clear, authoritative, well-structured content that can perform across both traditional and AI-driven discovery experiences.
Beyond optimizing individual assets, I have worked to make SEO and GEO more repeatable within the broader content workflow by developing guidance, best practices, checklists, and processes that content teams can apply throughout planning, writing, review, and publication.
Key Highlights:
➤ SEO & Search Strategy: Apply keyword research, search intent, competitive/SERP analysis, metadata, content structure, and on-page optimization to strengthen content discoverability.
➤ Generative Search Optimization: Incorporate emerging GEO practices designed to improve the clarity, authority, structure, and usefulness of content for AI-driven discovery.
➤ Content Architecture: Identify internal-linking opportunities and relationships among product, solution, thought-leadership, and supporting content to create stronger audience journeys.
➤ Content Optimization: Evaluate existing and new content for search relevance, keyword alignment, redundancy, structure, calls to action, and opportunities to strengthen performance.
➤ Scalable Best Practices: Develop reusable guidance, checklists, and processes that integrate SEO/GEO thinking into the broader content-development workflow.
Digital Content Marketing Consultant
Freelance · Favole Productions
Partner with clients to develop multimedia content and digital marketing initiatives that connect creative direction with business and audience goals. Work has included video production, campaign content, social media, brand development, marketing strategy, and creative project delivery.
Key Highlights:
➤ Audience Engagement: Increased consumer engagement by 40% through targeted digital campaigns and multi-platform multimedia content.
➤ Creative Delivery: Improved project delivery times by 30% through stronger planning, resource coordination, and production workflows.
➤ Client Collaboration: Partnered directly with stakeholders to translate business goals into creative direction, content, and campaign deliverables.
Integrated Marketing & Communications
Multiple Campaigns & Events
Marketing Communications Specialist, Accreditation Commission for Education in Nursing
Led integrated marketing and communications initiatives across digital, email, social, print, multimedia, and events, developing audience-focused content while using performance data to refine campaigns and strengthen engagement.
Key Highlights:
➤ Integrated Campaigns: Developed and executed multi-channel campaigns across web, email, social, print, and events, contributing to a 17.5% increase in engagement.
➤ Content & Digital Strategy: Created campaign messaging, program materials, social content, graphics, video, and multimedia while using audience data to optimize performance, contributing to a 15% increase in website traffic within four months.
➤ Brand & Event Marketing: Maintained consistent messaging and brand standards across forums, workshops, conferences, presentations, and supporting promotional materials.
➤ Cost Optimization: Reduced procurement costs by 15% through comprehensive market research to identify alternative vendors and materials, optimizing delivery timelines without compromising quality.
eNewsletter & Email Campaigns:
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Bridges: Quarterly Newsletter
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Signal Flame: weekly eblast
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Nurses Week: e-Card
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Candidacy Bulletin: As needed
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TTP News Alerts: As needed
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Surveys: Designed by Marketing, Distributed by IT
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Website Updates: As needed
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Social Media: based on leadership preferences
Video Marketing Samples:
Email Banner Examples:
Here are samples of the email banners I designed for events hosted by ACEN:
Integrated Marketing, Communications & Audience Engagement
Multiple Campaigns
Non-Profit, Catholic Charities Atlanta
Led agency-wide marketing and communications for a $6M nonprofit organization, supporting programs, fundraising, events, public relations, digital communications, and stakeholder engagement across multiple audiences and channels.
Key Highlights:
➤ Integrated Marketing: Led campaigns spanning digital, print, email, social, events, fundraising, and organizational communications, contributing to $1.2M+ in fundraising revenue.
➤ Audience & Stakeholder Engagement: Developed targeted communications and cross-functional strategies that contributed to an 18% increase in stakeholder satisfaction.
➤ Marketing Operations: Improved creative trafficking, procurement, and resource workflows, reducing associated costs by 20%.
➤ Executive Reporting: Delivered marketing performance analysis and impact reporting directly to the CEO and Board of Directors, using campaign and audience data to inform decision-making.
Virtual Fundraising Campaign & Production
Pivoted a planned in-person gala into a fully virtual fundraising experience during the COVID-19 pandemic, leading the marketing, content, production, and audience experience from concept through broadcast.
Key Highlights:
➤ Content & Storytelling: Wrote the complete run of show and messaging, developed graphics, and shaped the narrative across prerecorded and live content.
➤ Multimedia Production: Coordinated the studio, auctioneer, crew, filming schedule, and post-production while directing production against the event's creative vision.
➤ Fundraising Experience: Managed auction promotion, donor-facing content, and supporting campaign materials across the event journey.
➤ Results: Raised $147,000, exceeding the fundraising goal by $22,000.
Graphics Sample - Support Tiers:
Hope Realized Breakfast
Led content, marketing, and multimedia production for the Hope Realized Breakfast, combining audience-focused storytelling with fundraising communications and video production to create an engaging donor experience.
Key Highlights:
➤ Content & Storytelling: Wrote event scripts and created a detailed storyboard to guide the team, ensuring a cohesive and engaging narrative. Designed and developed an electronic donation form to streamline contributions and enhance the donor experience.
➤ Multimedia Production: Coordinated filming schedules and directed the production crew, maintaining alignment between the event's objectives, messaging, and visual storytelling.
➤ Content Creation & Donor Experience: Managed post-production and video editing, including photo manipulation, and developed an electronic donation form to create a clear, accessible path for audience participation.
➤ Fundraising Results: Helped drive $107,000 in donations, exceeding the original fundraising goal by $27,000.
Public Relations & Strategic Communications
World Refugee Day · Department of State Site Visit
Developed communications supporting Catholic Charities Atlanta's Department of State site visit for World Refugee Day 2021, highlighting the organization's refugee resettlement work and collaboration with government and community partners.
Key Highlights:
➤ Strategic Messaging: Crafted a news release emphasizing the significance of the visit, spotlighting CCA’s contributions to refugee resettlement and engagement with high-profile representatives from the Bureau of Population, Refugees, and Migration (PRM) and the Department of State.
➤ Event Coordination: Collaborated with CCA leadership to outline the visit itinerary, including a tour of the Refugee Services Office led by the Resettlement Director, Essence Vinson, and facilitated discussions on programming and services.
➤ Stakeholder Engagement: Highlighted key attendees, including notable government officials such as Brian McKeon, Deputy Secretary of State, and Nancy Izzo-Jackson, Senior Bureau Official, PRM, showcasing CCA’s strategic partnerships and leadership in refugee advocacy
(Pictured Left to Right: Justin Howell, Nancy Izzo-Jackson, Brian McKeon, Essence Vinson, Vanessa Russell) Photo by Me.
(Pictured Left to Right: Essence Vinson, Bahadur Subba, Nancy Izzo-Jackson, Brian McKeon) Photo by Me.
(Pictured Left to Right: Nancy Izzo-Jackson, Refugee Mother, recent arrival daughter) Photo by Jackie Holcombe.
Strategic Social Media Campaign
Giving Tuesday for St. Joseph’s Place
Developed and executed a 24-hour organic Giving Tuesday campaign for St. Joseph's Place, creating an hourly Facebook content strategy designed to maintain visibility, expand reach, and simplify the path to donation without a dedicated campaign budget.
Key Highlights:
➤ Campaign Planning & Execution: Designed a 24-hour social media campaign on Facebook, posting hourly content to maximize engagement and maintain consistent visibility throughout the day. This campaign was tailored to client specifications and executed without a dedicated budget.
➤ Content Development & Brand Alignment: Crafted impactful posts with carefully selected hashtags to amplify reach and drive engagement (#GivingTuesday, #iGiveCatholic, #GAGivesDay, among others). Ensured all messaging aligned with the organization’s mission and broader goals, using a newly created Facebook page for campaign-specific activities.
➤ Audience Targeting & Collaboration: Leveraged key partnerships by tagging prominent organizations such as @CathMediaAssoc, @GoodDayAtlanta, and @USCCB to expand the campaign’s reach and connect with a larger audience base.
➤ Donation Facilitation: Promoted a centralized donation link via every post to streamline contributions, simplifying the user experience and increasing the likelihood of conversions.
Digital Content
One-Page Program Flyer
Newsletter Example
Video Content Marketing & Client Campaigns
Attorney Marketing · Crisp Video Group
Managed ongoing video marketing campaigns for attorney clients from creative development through final delivery. Partnered directly with clients and production teams to translate business goals into clear campaign messaging, storyboards, production plans, and polished video content designed to connect with prospective clients.
Key Highlights:
➤ Campaign Strategy & Creative Development: Partnered with clients to translate their goals and creative vision into tailored video marketing campaigns, using production booklets, messaging, and storyboards to establish a clear direction for production and post-production.
➤ Video Production & Quality Assurance: Managed campaigns throughout the production lifecycle, reviewing edits for messaging, quality, brand alignment, and campaign objectives while coordinating feedback and revisions through final delivery.
➤ Client Partnership & Creative Collaboration: Led recurring creative meetings with clients and cinematographers to align expectations, resolve concerns, clarify feedback, and maintain a cohesive creative direction throughout each engagement.
➤ Revenue, Retention & Process Improvement: Supported client retention and account growth through strong relationship management and strategic upselling of relevant services and upgrades. Maintained detailed campaign documentation and identified workflow improvements that strengthened communication, production efficiency, and the overall client experience.
Video Examples:
Audience-Led Digital Content Strategy
YouTube Entertainment
Creative Director & Project Manager at MCNE Studios
Led creative development and content strategy across multiple YouTube entertainment channels, using audience behavior, platform trends, and performance data to shape concepts, scripts, production, and publishing strategy. Combined hands-on creative production with ongoing audience analysis to develop content designed for both engagement and sustained channel growth.
From concept through publication, researched trending topics, developed video themes, wrote scripts, directed filming, edited content, created thumbnails, and managed supporting social media. Performance data and audience response were used to continually refine creative decisions, identify successful content patterns, and inform future programming.
Key Highlights:
➤ Audience & Content Strategy: Used audience behavior, platform trends, and performance analytics to identify content opportunities, develop video concepts, and refine programming based on what resonated with viewers.
➤ Creative Development & Production: Led content from concept through publication, including research, scripting, creative direction, filming, editing, thumbnails, and supporting digital content.
➤ Performance & Optimization: Analyzed video and audience performance to identify successful themes, formats, and engagement patterns, using those insights to inform future creative and publishing decisions.
➤ Scalable Content Production: Built and refined production workflows that supported consistent publishing and helped scale content creation from a solo operation to a three-person production team while maintaining creative quality and brand consistency.
Video Examples:
100M+ Series Views · Multi-Million-View Content
Digital Content
Selected Article & Editorial Writing
Non-Fiction Writing Samples
Clear, audience-focused writing has been a consistent part of my work across marketing, communications, and content development. These selected articles demonstrate my ability to translate ideas and information into accessible, engaging narratives for different audiences.
Demos: The Digital Business Card
Distinguishing a Career from a Hobby
Casual Explainer Script
Scriptwriting · Editing · Voiceover
This explainer demonstrates a conversational, approachable approach to educational content. I wrote and edited the script with an emphasis on making the subject easy to follow and engaging to hear, then provided the final voiceover performance.
From Content to Creative Writing
The strategy changes. The storytelling doesn't.
My professional writing is shaped by audience, message, purpose, and action. My creative writing gives that same storytelling instinct room to wander a little further.
Explore my Author portfolio for selected fiction, scripts, poetry, children's storytelling, and other creative work.