ENTERTAINER INFO

DYNAMIC MARKETING STRATEGIST

Welcome to my Marketing Portfolio, where creativity meets strategy and storytelling drives success. With over 13 years of experience, I specialize in managing impactful projects that seamlessly integrate content production, marketing innovation, and strategic project management.

My expertise lies in transforming business objectives into actionable plans that deliver measurable outcomes. From crafting targeted marketing campaigns to streamlining operational workflows, I excel at aligning initiatives with organizational goals while fostering collaboration among cross-functional teams. As a PMP-certified professional, I bring precision, adaptability, and a commitment to excellence to every project.

Whether it's through research and metric analysis, script writing, or content creation, my approach ensures that every campaign tells a compelling story that resonates with diverse audiences. This portfolio showcases my dynamic range of skills, including scheduling, creative writing, and public relations, all designed to solve problems, inspire action, and deliver results.

Notable Achievements:

STRATEGIC EXECUTION:
Spearheaded the planning and execution of fundraising events and media campaigns, directly contributing to raising $1,245,000 toward an annual departmental goal of $1,900,000.
INNOVATIVE FUNDRAISING:
Designed, developed, and executed a fully virtual fundraising event that surpassed expectations, raising over $140,000 in donations and exceeding the goal by $20,000.
COMPREHENSIVE MARKETING LEADERSHIP:
Directed all marketing and communications efforts for a $6 million agency, including press releases, public statements, collateral materials, program flyers, event invitations, volunteer opportunities, and agency-wide service promotion.
IMPACT ANALYSIS & REPORTING:
Delivered comprehensive metric analyses and impact reports to the Board of Directors, CEO, and key stakeholders, demonstrating the effectiveness of marketing efforts and the transformative impact of agency programs on clients.
CREATIVE ASSET DEVELOPMENT & COST OPTIMIZATION:
Conceptualized and produced graphics, training materials, and videos for internal and external audiences. Managed website updates and created new pages in WordPress, as well as Wix and JustGiving landing pages for fundraising initiatives, saving the agency an estimated $5,000 in six months.

Case study examples

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AS-NEEDED
PROJECT MANAGEMENT

Multiple Various Projects
Marketing Communications Specialist
at Accreditation Commission for Education in Nursing

Design, develop, and execute marketing communications campaigns and plans, including content for print, websites, social media, and email.
Coordinate with venues and vendors to procure materials for events and schedule couriers for delivery to out-of-state activities.
Conceptualize, design, and develop program materials for forums, workshops, exhibits, and presentations, as well as supporting graphics, audio/video, and other media components.
Research, collect, organize, and perform ad-hoc reports for outreach opportunities to maintain information for identified target markets and specialty groups.
Develop a social media strategic plan for content development with scheduled postings. Collect, analyze, and report data on effectiveness of executed campaigns and strategies.
Certain events required a Project Manager, in which role I filled. Such activities included:
- 2021 Fall Self-Study Forum
- 2021 Program Administrators Workshop
- Exhibitor's Table at multiple Conferences

VIRTUAL SOIREE

Virtual CHARITY LIVESTREAM
Marketing Manager, Catholic Charities Atlanta

CLICK TO VIEW PRODUCTION

Designated as Project Manager; booked production studio and auctioneer; coordinated shot schedule & led production crew as director during filming.
Coordinated external production crew and internal staff during live events.
Scripted Run of Show, retrieved raw footage, and completed all editing aspects and graphics for pre-recorded sessions.
Applied for Raffle License and ran the entire Auction process, from procurement of items to the distribution to the winners.
Designed, developed, wrote, and executed a completely virtual fundraising event (due to the COVID-19 pandemic) that had been initially scheduled as in-person.
Successfully raised $147,000 in donations; exceeding our goal by $22,000.

Hope Realized Breakfast

Virtual CHARITY LIVESTREAM
Marketing Manager, Catholic Charities Atlanta

CLICK TO VIEW PRODUCTION

Designated as Project Manager; coordinated shot schedule & led production crew as director during filming.
Wrote the scripts and Created a storyboard for the team to visualize.
Created the electronic donation form.
Retrieved raw footage and completed all editing aspects, including photo manipulation.
Successfully raised $107,000 in donations; exceeding our goal by $27,000.

AS-NEEDED PROJECT MANAGEMENT

Multiple Various Projects
Marketing Manager, Catholic Charities Atlanta

Due to Budgetary constraints, I often acted as the
Project Manager for CCA in multiple instances.

Such activities included:

The above video is a sample of an Internal Tutorial for Staff that I wrote, produced, directed, and edited entirely on my own.

Giving Tuesday
Annual Appeal
Virtual President's Circle Events
President Circle Retreat
Virtual Charity Run
Internal tutorials for staff, such as the "Joining YouTube" video.
Tutorials for guests and donors, such as the Mobile Bidding App

Tutorials for guests and donors, such as the Mobile Bidding App
Lead the planning and execution of fundraising event efforts and media campaigns to raise $1,245,000 of the annual departmental goal of $1,900,000.
Assist in the development of Marketing budget and the creation of the Strategic Marketing Plan.
Provide analytic metrics and directly report to the Board of Directors and CEO.

ATTORNEY VIDEO CAMPAIGNS

Marketing videos
Project Manager at Crisp Video Group

Responsible for liaising between my 30 clients and each selected cinematographer; developed production booklets and storyboards based on client needs while providing deliverables on time.
Coordinated ongoing video campaigns and reviewed edits to ensure client satisfaction; organized weekly creative meetings with clients and cinematographers to collaborate on content creation.
Utilized upselling sales techniques and service knowledge to encourage customers to purchase more expensive items, upgrades, or other add-ons to generate revenue and influence client retention.

NAIAH AND ELLI DOLL SHOW

Children's Webseries
Project Manager at MCNE STUDIOS

CLICK HERE TO VIEW SERIES

Operated as the Creative Director and Associate Producer for children’s content; directed a team of 3 in pre-production, production, & post-production processes.
Served as the Writer, Producer, and Performer on a YouTube series which averaged 1M views per episode, with the most popular hitting 11M.
Successfully transcribed scripts, filmed and performed scenes, assisted with edits, and provided voice-over.
Demonstrated success in creating and developing the Doll Show on a low budget, resulting in additional employees being hired to form a team for the production.

VIDEO CONTENT CREATION

Multiple YouTube Channels
Project Manager at MCNE STUDIOS

Along with "Naiah And Elli Doll Show", I also assisted with managing individual video projects for the multiple channels run by MCNE Studios. Responsibilities Included:

Research trends and create video theme; collect all materials needed for video; played stage hand during filming process. Occasionally also performed secondary characters.
Schedule shoot, direct filming, manage camera or B-Roll as was necessary; clean-up after filming.
Edit Raw Footage; Edit photography for thumbnails
Analyze the success of the video for future video planning